Thursday, October 16, 2008

Coldwell Banker climbs real estate Web rankings

Coldwell Banker Real Estate's Web site soared to eighth place in a monthly ranking of real estate sites by online metrics company Hitwise -- the site had sat at 18th on the list for several months.

LoopNet, a commercial real estate search site, jumped onto the top-20 list for the first time, rising from 24th place in August to 20th in September.

No other sites on the top-20 list climbed or fell more than two places in the rankings from August to September.

The market share of visits to top-ranking real estate site dropped from 7.04 percent in August to 6.63 percent in September, Hitwise reported.

Yahoo's site gained in market share, rising from 2.63 percent in August to 3.51 percent in September.

Zillow was third with 2.52 percent market share and ZipRealty was fourth with a 2.13 percent market share of site visits to real estate category sites.

Nine Web sites joined the top-100 list of real estate category sites in September that were not on the list in August., a real estate search site and information site that is operated by Scripps Networks and integrates content from the Home & Garden Television network and the Web site, jumped from its 101st ranking in August to 46th in September. rose from 116th in August to 66th in September, and other sites joining the top-100 list included: (from 161st to 67th); (129th to 80th); (709th to 82nd); the Inman News Web site, (209th to 85th), (164th to 94th), the National Association of Realtors Web site, (106th to 96th); and (104th to 98th).

Sites that dropped off the top-100 list in September include: (from 83rd in August to 104th in September), (87th to 113th), (88th to 102nd), (91st to 117th), (93rd to 109th), (94th to 105th), (95th to 110th), (98th to 130th), and (99th to 115th).

About 65.6 percent of all visits to real estate Web sites went to the top-100 Web sites in that category in September, Hitwise reported, with 36.8 percent of visits going to the top-20 Web sites and 25.1 percent going to the top-10 Web sites in that category, which is comparable to the August statistics.

The average visit duration to real estate category Web sites was 11 minutes, 24 seconds in September, compared with 11 minutes, 36 seconds in August, and 11 minutes, 28 seconds in July.

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